Peter Graf, executive vice president of SAP Solution Marketing, is responsible for shaping the company's industry solution, application and platform strategy. As such, Graf has co-invented and continues to spearhead the go-to-market plans for SAP NetWeaver, SAP xApps and the accompanying Enterprise Services Architecture. Considering himself an "imagineer," Graf provides keen insights on market trends, customer requirements and business dynamics, while communicating the value of SAP’s business solutions at uncounted industry events and through widespread media coverage. Reporting to SAP Board Member Shai Agassi, Graf is based at SAP Labs offices in Palo Alto, CA. He holds a masters degree in computer science and economics as well as a Ph.D. in artificial intelligence.

The secret to my success is:

"Put your company's success first, pick the boss from whom you can learn the most, build a team of people who are smarter than you are, and never ask for a promotion."